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This Van Outsmarted Lamborghini’s Marketing

Sometimes the best way to sell is to poke fun at your competition. Daihatsu’s ad claims their van “picks up...

Ads/Copywriting
6 hours ago
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Porsche Makes Luxury Feel Guilt-Free

This ad nails emotional reframing. Porsche takes something often seen as selfish—buying a sports car—and spins it into an act...

Ads/Print Ads/Copywriting
12 hours ago
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eCommerceFuel pricing page

This pricing table nails how to sell value instead of features. It’s not just a list of deliverables—it’s a transformation...

Copywriting/Data/Sales Pages
18 hours ago
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Everyone Has Leases. But No One Else Has Porsches.

This Porsche ad nails the art of exclusivity. It takes something ordinary (leasing a car) and flips it into something...

Ads/Print Ads/Copywriting
1 day ago
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Porsche Makes Health Sound Fast

Sometimes the best way to sell luxury? Don’t sell it. Instead, make it sound like common sense. That’s exactly what...

Ads/Print Ads/Copywriting
1 day ago
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Beat the Tax, Beat Everyone Else

This Porsche ad nails the magic of using urgency and status in one clean shot. The headline “Beat the luxury...

Ads/Print Ads/Copywriting
1 day ago
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The Ultimate Souvenir: A Porsche

Ever notice how this Porsche ad makes you feel a little boring for just taking travel photos? That’s intentional genius....

Ads/Print Ads/Copywriting
2 days ago
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Eight sleep email gif targeting specific customers

The eight sleep email it came from: This image nails personalization with just one word: “Dear” It feels like a...

Ads/Copywriting/Advice
2 days ago
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Porsche Ad That Passes Every Test

Porsche nailed this ad by mixing speed, wit, and subtle bragging rights into one perfect line: “Appearing soon in a...

Ads/Print Ads/Copywriting
2 days ago
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Posted by Neville MedhoraNeville Medhora

🎤 The SWIPES Email (Friday, December 5th, 2025)

Friday, December 5th, 2025 ​​​​​​ ​​SwipeFile​​: Inspiration for your marketing.​​​​​​CopywritingCourse​​​​​​: Get good at selling your stuff.Hey hey it's Neville here,...

Swipes Email/Newsletter
3 days ago
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What Podcasting’s Gender Split Teaches About Audience Fit

This chart from Chartr shows a wild stat: while men dominate most podcast genres, women actually lead in True Crime....

Data/Advice
3 days ago
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How Tudor Used the Power of Endorsement to Build Trust

This vintage ad for the Tudor Oyster Prince shows how a personal endorsement can elevate a new product. Rather than...

Ads/Print Ads/Copywriting
3 days ago
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The Ad That Made Rolex Synonymous With Power

This 1957 Rolex ad doesn’t show celebrities or adventurers. It shows serious men in suits, deep in decisions that “guide...

Ads/Print Ads/Copywriting
3 days ago
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How Rolex Sold the First Waterproof Watch with a Newspaper Ad

This 1927 Rolex ad is a masterclass in turning a technical feature into a story worth talking about. It didn’t...

Ads/Print Ads/Copywriting
4 days ago
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How Rolex Used Speed to Sell Reliability

In this 1930s ad, Rolex didn’t just say their watch was tough—they proved it. They put it on the wrist...

Ads/Print Ads/Copywriting
4 days ago
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Timeless Design: What Marketers Can Learn from Everyday Classics

Look at that image. A safety pin, paper clip, bobby pin, and Bic pen — all basically unchanged for decades....

Images/Advice
4 days ago
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How VanMoof Outsmarted Shipping Damage with One Clever Image

Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...

Packaging/Images/Advice
4 days ago
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This Comic Does Airport Hacks Better Than Any Blog Post

This illustrated guide is genius. It turns boring travel advice into a fun, shareable visual that actually gets remembered. Each...

Images/Advice/Social Media
4 days ago
marclou
Marc Lou
@marclou

Proof luck doesn’t exist. https://t.co/jASU4BZD5B

The “No Luck” Chart Every Founder Needs to See

Marc Lou shared this chart claiming it’s “proof luck doesn’t exist.” It maps hundreds of startups by revenue vs. time...

Motivation/Tweets/Data
4 days ago
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The “Learn While You Fly” Marketing Lesson

Ever felt like you’re learning on the job? This image nails that feeling — a pilot reading “How To Fly”...

Images/Advice/Social Media
4 days ago
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Rolex “Watchman of Our Time” Ad

This vintage Rolex ad oozes authority and prestige. Instead of showing a celebrity or flashy scene, it shows a portrait...

Ads/Print Ads/Copywriting
4 days ago
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How Rolex Turned Adventure Into Authority

Rolex didn’t just sell watches here. They sold proof. This ad features aviator Sheila Scott, who set a world record...

Ads/Print Ads/Copywriting
5 days ago
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The Ad That Sold Reliability Without Saying “Reliable”

This Rolex Explorer ad nails storytelling through simplicity and grit. A close-up of a rugged hand mid-climb, paired with a...

Ads/Print Ads/Copywriting
5 days ago
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The Rolex Ad That Sells Strength Through Simplicity

This vintage Rolex ad nails timeless marketing: it sells utility as luxury. Instead of talking about wealth or exclusivity, it...

Ads/Print Ads/Copywriting
5 days ago

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